The basic structure of your website and the optimization elements are very important for its visibility. Having a good SEO will depend on your technical foundation. It’s important to know what is On Page Optimization and why it is so Important as you design your website.
The world of social media marketing has become a hit but as you do social marketing, make sure that the right components for optimization are in place. On-page optimization incorporates so many things, they include; how you structure your website, the way you manage the metadata, the labeling of your URLs and the on-page content.
Here are some of the factors you should implement.
- Regularly updated content. The ranking of your site on the search engines really depends on how fresh your content is. You should try and make regular updates to your content. The visitors to your site will always check your website for the new content.
- Heading tags. Your headings play an important role in the indexing of your site. These are what the search engine captures. You should have the H1 tag that bears the keywords and also the H2 tags. Make sure that the keywords are natural and present.
- Local elements. The geographic component of your business on the website is very important. It’s important to include local contact details, maps and integrate the data sources.
- The page title. This is the text at the top of your window. It’s a very important factor for on-page optimization. It should include the keyword also make sense to the user. You should make your titles have less than 70 characters and include keywords. This is to generate traffic from keyword searches.
It’s important to understand what is on page optimization and why it is so important for your business.There are several reasons as to why your website should be optimized.
- Increases visibility and enhances branding. As people search for products and services, they check out those among the first in the ranks. Your site should be among the top on the list. This will make them click through it and view what you offer. The more regular your site appears on top, the more leads it gets and with time the clients will develop a certain level of trust to your products.
- It builds your Business credibility. As potential clients go through the search results, they take note of the top ranked sites. Having your site ranked on top of the search engines will build confidence to your clients. It makes you gain credibility in their eyes. The potential client will always feel at ease going through the sites ranked top by the search engines.
- Generate Traffic. Traffic to your site will eventually make you more money. When people visit your site, they will go through the services and products you are offering and as your credibility rises, the sales will also increase.
- On page optimization is a very cheap inbound marketing strategy. It is cheap in that you will only pay the SEO companies and the website developers to optimize your site. A well optimized site will generate very good traffic.